The Great Unknown

Running a business is partly about being comfortable with the unknown and then making decisions based on that lack of knowledge.  It means being okay with things not going the way you want it all the time, and not ever having full control of your daily routines.

Business Forecasting

The obvious point here is sales.  I can tell you, roughly, that November to December is our busiest season, that Mondays to Fridays are pretty busy with Mondays and Thursday’s our busiest.  Normally.  There’s no certainty though – we’ve had Wednesday’s be our busiest day’s by far and Thursday’s dead.  We’ve had months that were just as busy as our November.  And there’s definitely no information out there about the industry and retail numbers.

If you are not a person who’s okay with making decisions with limited, partial or completely misleading information; you won’t last long in this business.  Or any entrepreneurial business really.  You’ve also got to accept the fact that sometimes, yo’ll make the wrong call – and being able to shrug your shoulders and get on with it.


Very recently, my entire day was thrown off because Kaja forgot her keys.  Every couple of weeks, I have to deal with emergency server / website issues that consume my day.  An employee gets sick, and you have to cover for them.

There are a lot of people who like a 9 to 5, routine job.  There’s very few set in stone pieces of work that we have though, and certainly few that are mine alone.  There’s no routine and my workload varies on a daily basis – and sometimes, hourly. If you need everything to be pre-planned out, then running a game store isn’t for you.

The Unknown is part of the fun really, part of the joy of running your own business.  There’s no more boss, no more routine and learning to embrace it just makes things all the better.