SEO – What Doesn’t Work Anymore

For those of you who don’t know – Search Engine Optimisation (SEO) is the term used when a website attempts to list themselves on the front page of the Search Engines for certain keywords.  There’s a lot that goes into SEO and because it is based on the ranking algorithms of the search engines, it’s constantly changing.  What you knew to work a year ago might not actually be valid anymore.

I’m going to discuss what isn’t valid any longer, in hopes of getting less spam:

1) Blog Commenting

This hasn’t been valid in about 2 years. Ever since the  ‘nofollow’ attribute was added, most blogs automatically ‘nofollow’ all blog comment links.  So stop sending out your spambots. It doesn’t work

2) Reciprocal Links

No, I don’t want to exchange links with your random site on porn / casino games / celebrities.  No, really.  I don’t care – reciprocal links haven’t worked in… what? 5 years?

3) Directory / Search Engine Submissions

No, I don’t care or want to submit to 50,000 directories.  The vast majority of those directories are junk and certainly not worth paying you to submit my site to.  Worst case scenario – you could actually hurt me.

4) Page Rank

I don’t care what your Page Rank is.  It’s nice you’re at 5. So what? The data is inaccurate and out-dated by at least 6 months.