Board Game Release Cycle

Or perhaps I should say sales / inventory cycle for board games.  This is roughly an idea about the board game release cycle (and other game products not including CCGs cycle for the most part) in terms of our inventory and sales.

 

Sales Overview Inventory Focus Inventory Budget Cashflow
January Flowover of Grandmother money means sales stays high Restock month from December. Items that missed December release or ran out of stock often arrive now, some of which are good sellers Great  – lots of money from Boxing Day Sales
February Sales doldrums. Everyone is receiving their credit card bills Keep stock tight, reduce stock levels time. Try to get rid of extra stock Great – so long as you keep a tight hold, you should have extra funds
March Sales picking up a bit, tax refunds coming in Continue trimming ‘extra’ stock.  More Essen releases often arrive around now. Good – might have to reduce available funds a bit to bring in more Essen products.
April Tax refunds for most everyone has come in now  Anniversary Sales generally drives revenue Trim stock further via Anniversary Sale, pick up Essen releases and interesting new items but low level inventory increase. Great – all Anniversary Sale items hopefully increased budget
May Sales lower as purchases ‘pulled’ from this month to April. Not much movement, bring in new items to keep stock fresh but don’t expect many hits. Some reprints of ‘hit’ items start arriving now too. Good generally – again, purchasing for ‘reprint’ hits now.
June Summer doldrums. Lower sales, few  interesting products released generally. Treading water. Just waiting. Good – on downcurve as we restock products and bring in okay sellers.
July Summer doldrums. Lower sales, few  interesting products released generally. Treading water. Just waiting. Good – on downcurve as we restock products and bring in okay sellers.
August Summer doldrums. Lower sales, lots of buzz from GenCon releases though Pre-order time.  Keep track of the buzz, add lots of pre-orders  based off buzz in GenCon. Good – no outlay just yet as only pre-orders.
September GenCon releases begin to hit shelves, sales are ramping up in Fall. Stock starts arriving, shelves start filling up really, really fast. Okay – money is starting to flow out to new stock that is arriving in torrents now, as new stock from GenCon starts arriving
October Lots of hit games start arriving, people are back purchasing. Stock starts arriving, shelves start filling up really, really fast. Okay to Bad – Inventory is piling up in large doses.
November Lots of purchasing.  Early bird XMas shoppers, GenCon hits and Winter game buying is happening now in droves. Add extra stock for XMas, make sure there’s enough for increase in sales. Bad – pre-purchasing extra stock pushes cashflow down before sales starts streaming in.
December XMas is here. 40 – 50% increase in ‘normal’ monthly revenue. Add extra stock in early parts of December, start cutting back and getting ready for sale. Bad to Ok – funds start flowing in, and towards the end of the month we start reducing the amount of stock so cashflow starts getting good