Social media is the new form of communication out there. From Twitter to Instagram to Facebook and Google+, it’s all the rage. It’s interesting to see how things are slowly shifting too, Google’s starting to look at forms of instant communication (Twitter, Facebook public statuses, etc.) and indexing it for specific on-trend topics. More information, more relevant information – faster.
For an online business though, Starlit Citadel’s been pretty lax about taking part in this revolution. Sure, we have a Twitter and FB account. Heck, we even have a Google+ and Pinterest accounts. We just don’t use them as much as we probably could….
That is one of the problems with social media in that they are time sinks. Assuming you want to do them well, that means actually doing that rather important ‘social’ bit. In terms of Twitter or Facebook or Google+ which are full-on networks, it means finding and following interesting people and commenting on posts / getting involved in conversations.
Spread across 3 networks, figure 5 minutes each and say you check in twice a day – well, now you’ve lost at least 30 minutes. If you actually get into conversations, you’ll have to check in more…
That’s not to say it’s a bad thing mind you, and it’s fun; but with everything else that you need to be doing as a business, it’s no wonder that bigger companies have dedicated social media staff.
Doing What You Can
So, what can you do? Well, for one – make good use of your time. There are a number of automation tools out there that allow you to cross-post various pieces of information. For example, our blog has an RSS feed. We use Hootsuite to pick up the feed and push it to both Facebook, Twitter and Google+ every time we write a post. This saves us the time of posting individually.
In addition, there’s IFTT which allows you to create simple automated scripts. I haven’t really used it much yet, but with a bit of exploration I’m sure I’ll be able to automate a few more of these tasks. There’s a nice one for Instagram, but since we don’t use Instagram it’s a non-issue.
That’s the other tip – pick the one’s that you think will work for you best and use that, ignore the rest. For us, it’s mostly Facebook and Twitter. Pinterest we have set-up on the site and occasionally add our own pins and Google+ I bimble over to once in a while, but our best return is Facebook and Twitter. So that’s where we focus.