2015 – A Year of Change

2015 is going to be an interesting year for Starlit Citadel. We are undertaking a large number of changes in the business and I thought some of you might be interested in reading more about it.

Firstly, Kaja our Manager and co-host of the video reviews has left Starlit to pursue self-employment as a teacher in her business Valkyrie Martial Arts. Kaja has been with us for over 3 years (since mid-2011) and has seen the company grow through a significant number of changes and has been instrumental in ensuring the growth has been as smooth as possible. Among other things, she’s the reason we have some of the most up-to-date and well-written processes and procedures I’ve ever seen. Like, seriously – we have better documentation for our processes than multi-million dollar companies I’ve worked for before do. And of course, she’s been the ‘face’ of our video reviews for years.

Kaja’s leaving prompted us to review the video reviews and it’s place in our business and finally, our decision to cut them from our core business activities. While each video itself takes 20 – 30 hours to shoot, there’s also countless hours managing the various platforms and replying to viewers. With over 116 videos shot, we’ve decided that it’s time for us to move on and find better uses for the funds.

With the new funds, we’d like to review new channels and promotions. Perhaps one of our best forms of marketing have been our infographic and game app. However, they are now a year and a half out of date (only a year for the gameApp) and need updating, so we’ll need to fix that as well. We’d love to expand that further, potentially developing the app directly into the site.

Lastly, our second business Fortress Geek has begun to pick up significantly. It’s taken us a while to figure out the marketing and inventory for it, but now that we have we expect to see significant gains in sales – which will require more time dedicated to it by both the staff and myself.

Overall, I’m looking forward to 2015 but expect it’ll be a little rough in the beginning as we all settle down to the new changes.