New Board Games: August 27th, 2015

Artifacts, Inc.
BattleCON: Light and Shadow
Conquest of Speros
Conquest of Speros : Lost Treasures Expansion
Cthulhu Realms
Firefly: Shiny Dice
Heroes of Normandie: Sainte-Mere Eglise Scenario Expansion
Heroes of Normandie: Carentan Scenario Expansion
Heroes Wanted: Breaking News
Heroes Wanted: The Stuff of Legend
Heroes Wanted: Champions and Masterminds 2
Machi Koro: Millionaire’s Row Expansion
Open Sesame
Operation F.A.U.S.T.
Pocket Imperium
Rum & Bones
Suburbia 5 Star
Super Dungeon Explore: Shadow Mode Candy
Super Dungeon Explore: Wandering Minstrel
The King’s Armory
Unpub: The Unpublished Card Game
Utter Nonsense (2nd Edition)
Valley of the Kings: Afterlife
Weiss Schwarz: Booster Pack – Fate / Stay Night

New Board Games: August 25th, 2015

Halo: Fleet Battles – The Fall of Reach
Magic the Gathering: Arena of The Planeswalkers
New York 1901
Star Wars: Imperial Assault – Twin Shadows Expansion
Star Wars: Imperial Assault – Boba Fett Villain Pack
Star Wars: Imperial Assault – Kayn Somos Villain Pack
Star Wars: Imperial Assault – R2-D2 and C-3PO Ally Pack
VS System: Marvel 2 Player Box

Multi-channel businesses

As many of you know, we run Fortress Geek as well as Starlit Citadel. We’ve also started dealing with Kicsktarter fulfilment to some degree, occasionally helping publishers get their Kickstarters out to their backers in Canada and the US. Running a business that has more than one channel of fulfilment / multiple avenues is actually significantly more complex than just running a single business. Sure, most of the backend is the same (putting boxes into boxes as Keith used to say); but its in the details that make things difficult.

One of the biggest toothing headaches this summer has been dealing with the increasing volume of business we are seeing in the other channels other than Starlit. It’s a good problem to have, but we’ve been forced to revise our processes again as we take into account the various ways that orders now arrive on our backend and need to be shipped out.

Going from just shipping with Canada Post to offering UPS means we now have 2 different software systems to work with, 3 different websites to access and multiple new customer touch points. Part of my job has been making sure that, for our staff, it all looks the same as much as possible. It shouldn’t matter where the order comes from, how we deal with it should theoretically be the same.

Theoretically, and we’re working towards clearing that up; but it’ll be a while still.

New Board Games, August 21st, 2015

Alien Frontiers: Expansion Pack #5
Batman Fluxx
Discoveries: The Journal of Lewis & Clark
Formula D: Expansion 6 – Austin & Nevada Ride
Magic Superglue Activator
Robotech RPG: Expeditionary Force Marines
Savage Worlds: The Last Parsec: Eris Beta-V Limited Edition
Savage Worlds: The Last Parsec: Leviathan Limited Edition
Savage Worlds: The Last Parsec: Scientorium Limited Edition
Sunrise City
Tic Talk
Ultimate Guard Deck Box : Pink (100 Count)
Ultimate Guard Deck Protector Supreme Matte White (80)
Ultimate Guard Deck Protector Supreme Matte Black (80)
Warpaints: Quickshade Ink Set (8)

New Board Games: August 19, 2015

Android: Netrunner LCG – Old Hollywood Data Pack
BattleLore (Second Edition): Great Dragon Reinforcement Pack
BattleLore (Second Edition): Mountain Giant Reinforcement Pack
Carrots Pinching
Dark Moon – Dinged (Grade A)
Descent: 2nd Edition – Bonds of The Wild Hero and Monster Collection
Fire Dragon (aka Feuerdrachen)
Five Tribes: The Artisans of Naqala Expansion
Jumbo Countdown 55mm D20 – Opaque Blue/White
Marvel Legendary Deck Building Game: Secret Wars
Munchkin Zombies: The Walking Dead Expansion
Robotech RPG: Expeditionary Force Marines
Shadowrun 4th Edition: Runner’s Toolkit
Sleeping Queens 10th Anniversary Edition
Star Wars X-Wing: Imperial Raider
The Orchard (Card Game)
The Undercity: An Iron Kingdoms Adventure Board Game

Heat and the human element

Down in Vancouver, we’ve been having a bit of a heat wave. 28-30C temperatures every day can get pretty warm and even our warehouse which is mostly made of concrete and set below ground-level (slightly, it’s on a slope) stays warm through the day. Without air-conditioning, it’s not much fun.

Why am I talking about heat? Just that I notice people moving slower, getting less done just because it’s not as easy to do so. It also makes us more irritable, less prone to thinking kind of thoughts of customer sand suppliers like who do something minor.

We’re all human, but sometimes, it’s easy to forget that. Small irritations, after a while, get blown out of proportion. A customer who loses his temper at us and sends a bitter e-mail doesn’t have to apologise, we’ll still take their money the next time they are in. We can’t afford to do so, working on the other end; having to keep each e-mail / reply / interaction pleasant. It gets hard, and so things slow down, as we take a moment to step back and just consider the best options.

New Board Games: August 05 2015

Dragon Shield Matte Sleeves – Black (100)
Dragon Shield Matte Sleeves – Blue (100)
Dragon Shield Matte Sleeves – Green (100)
Dragon Shield Matte Sleeves – White (100)
Dragon Shield Matte Sleeves – Red (100)
Eldritch Horror: Strange Remnants Expansion
Extra! Extra! Read All About It!
For the Crown: Between Heaven and Earth
Mage Knight: Shades of Tezla Expansion Set
Mind’s Eye Theatre: Vampire the Masquerade Deluxe Edition Rulebook
No Retreat! The North Africa Front
Star Wars: Armada – Maneuver Tool
Star Wars: Force and Destiny RPG – Core Rulebook
Star Wars: Force and Destiny RPG – Game Master’s Kit
The Lord of the Rings LCG: Escape from Mount Gram Adventure Pack
Ultimate Guard Card Case 80 card count – Yellow

Our new Affiliate Program

Starlit Affiliate Program DetailsWe have decided to launch an affiliate program for Starlit Citadel.   We’re letting Clixgalore run our affiliate program because really, we’re not that interested in running our own program and dealing with the necessary software that would require; so we’re letting them deal with it. Sure, they get a bit of a cut but it does mean that we can set it up and ignore it (sort of).

What’s an Affiliate Program?

Basically, it’s like a referral program that uses money instead of reward points to reward people. It’s mostly geared towards people who have a website and/or e-mail list and really isn’t meant to focus on individual referrals like our customer reward referral program.

How much do you earn?

We currently provide 5% of the product cost (i.e. sub-total) of all products for each referral item that is purchased (and confirmed shipped).  The system is set-up such that anyone who clicks through from an affiliate link you provide is cookied for 90 days – so any purchase(s) he makes during that period will be automatically designated to your account. It works really well for blogs because these blogs can continually push out new posts and thus continually ‘re-cookie’ these customers.

Why only 5%?

Due to the low margins that we have, we can’t really afford to offer more than 5% without reducing the margin that we make to unacceptable levels. It’s also the reason for a long-time we haven’t had an affiliate program.  Truthfully, we’re still not sure if it’ll work out well, but it’s worth a shot to see if we can generate further revenue this way.

5% is better than nothing

That’s what we think. So, join away!