Building promotions

We have a promotional package page on Starlit Citadel.  It doesn’t get a lot of sales throughout the year, with the end of the year being the best time for our promotional packages.  In fact, overall; that page gets very little attention from both customers and ourselves.  There are a few reasons for that, from the way customers navigate the site to what they are looking for, but let’s talk about how promotions are actually built and used.

On a business side, promotions are built for: