Space Confirmed – 185 East 11th Ave – Unit B!

After months of quiet work, we’ve finally confirmed and received our business license from the City of Vancouver.  We can now inform everyone that we’ll still be in the general vicinity of our current location but we will be operating as a full retail store. Here’s a map to our new location as of (tentatively) March 1st, 2017.

This new location is a basement location right under the existing Rollergirl.ca store.

The Plan

The current plan is to shut down operations late February and move and complete set-up before March 1st. At that point, we’ll host a soft opening while we iron out the details of running both a physical store and an online store.  The current expected hours of operation will be 10am to 9pm 7 days a week, with adjustments made as we work out traffic at the location.

We currently believe that there will be space for demo and gaming tables to be included in the store.   If that holds true, we have every intention of hosting regular game nights at the store.  However, we can’t promise this will happen until we finally move in and check how much space we will have used.

Photos of the location will show up once we actually move-in and potentially a longer post with pictures of the before & after.  Let me know if you have any questions!

Warehouse or Retail Store?

Game LibraryWe are coming up on our end of the lease fast and while we’ve made the decision that we will be moving to a new location as our rents have now increased to a point that we no longer think it’s worthwhile to stay, the question we are still working our way through is whether to go full retail or stay as an online store.

Warehouse

Continuing to run a warehouse makes a lot of sense in many ways.  There are some major pros including:

  • well optimised polices and procedures
  • ability to take on more and larger Kickstarter projects
  • potentially branching into other non-related product lines in ways that don’t create confusion among our customers (e.g. selling sporting equipment on a new website)
  • lower cost (we can get warehouse spaces for cheaper than what we are paying right now, so we’d actually drop our cost!)

The Cons though are somewhat more nebulous

  • new location likely to be less central significantly
  • growth has to come from new categories as our gaming category has slowed
  • potentially being locked out further by publishers
  • it’s boring…

Retail Store

Going with the retail store, things get a bit more interesting for the future, with some of the pro’s including:

  • new revenue streams from snacks & drinks & events
  • ability to access and run events / games likes Magic the Gathering and miniature games
  • increase in sales to casual drop-in’s and potential increase in sales from impulse buying of our geek products
  • significantly more options for PR and social media outreach

However, there are some major cons:

  • significantly higher lease cost (we’re looking at least another $4,000 a month at a minimum, more likely $5-7k).
  • new staff and staffing hours would be required.  Approximately $3k more in terms of staffing cost per month
  • loss of revenue from Kickstarter projects.  We probably could handle the smaller projects still, but the larger projects would be difficult (i.e. we couldn’t quote on projects over a few hundred games just due to lack of storage areas for them)
  • new capital requirements for shelving, gondolas, POS systems, etc.  At least another 5 – 10k depending on how nice we want to go.
  • potentially sub-par location.  We need a minimum of 2,500 sq ft and are probably looking at 3,000 up to 5,000 sq ft.  There just aren’t that many locations of that size in Vancouver, especially in retail and for the prices we can afford which would raise the total rent even higher
  • too close locations are another major issue as there are so many game stores right now, finding a location that isn’t too close to an existing store is another problem.

There’s also a rather concerning trend in real estate pricing.  In general, commercial pricing seems to run 2 – 3 years behind retail pricing, so if there is a drop in sales in retail pricing, we might expect a price drop in a few years which means that any lease we sign right now might be on the high price.

Store Hours – Opening on a Weekend

We’ve decided to run a pilot program of opening once a month on the last Saturday of each month for a few hours.  If we have enough interest, we’ll definitely be extending the hours; but we’re going to run a limited test for now.

The Details:

When: February 22, 2014 and every last Saturday of the month
Where: The Warehouse at 61 West 7th Ave, Vancouver, BC
When: 1 – 5pm
Description: Local pickups, open gaming and shelf browsing!
 

The Explanation

Starting February 22, 2014 and for every last Saturday of the month after that, we will be open from 1 – 5pm for both Local Pickups and browsing & purchasing.  We will not be charging a local pickup surcharge during this period, so you can just browse games, talk to us and even try out some of our games from the game library.

This is a pilot program to see if there’s interest in us hosting this event.  If there is, we might even expand the program further. Do spread the word, we’d love to see you all out.