I rarely discuss the things that we do outside of our main business, but with the Gaming for Diabetes event coming up tomorrow; I thought I’d talk a bit about the various charities and initiatives we help sponsor through Starlit Citadel.
There’s quite a few events out there that have partial over-lap with our main business – Gaming for Diabetes, Game Days and Convention sponsorships are the main one`s that come to mind. Whether it`s a small con like ToonCon or a larger event like VCon; sponsoring the conventions don’t actually provide us a large ROI. However, in the long run these events grow the entire market and it’s worth it; at least to us to provide sponsorship. It’s why in many ways, we slot it in the same section as donations.
Of course, there’s also events and charities that we support that have nothing to do with our business that we support. In general, those are done for personal reasons – whether it’s something we personally enjoyed (Can’t Stop the Serenity); believe should be supported (the Pacific Post-Partum Society) or are part-of (the Vancouver Bach Choir).
In most cases, what we provide are games. It’s more financially viable as we can provide over-stock games and slower-selling (but good) games to these various events than a straight-out donation. I’m sure there’s some tax basis for providing one or the other; but truthfully we’re still such a small organisation that it probably doesn’t make a great difference.
Bottom line is; if you’re involved in an organisation or event that is gaming related; there’s a 90% chance we’ll provide some form of sponsorship. If you aren’t; we might still be able to do so – it just depends on how much of our budget has been used up that year; at that point in asking. Oh, it also helps if you don’t mind getting some not-as-good games.